ABOUT US

At TrailHead Adventure, we believe some of the best memories are made outdoors - on the trail, around the campfire, and exploring Northern Wisconsin with the people you love most.

Located in Rice Lake directly on the Wild Rivers Trail system, TrailHead Adventure was built for those looking to experience the beauty, excitement, and freedom of Wisconsin’s incredible ATV, UTV, and snowmobile trails. Whether you’re visiting the Northwoods for a weekend getaway, family vacation, or simply looking for a new adventure, our goal is to make getting on the trail simple, safe, and unforgettable.

We’re a family-owned and operated business passionate about the outdoors and proud to provide high-quality Polaris ATV, side-by-side, and snowmobile rentals for riders of all experience levels. From first-time riders to seasoned trail enthusiasts, we strive to create an experience that feels welcoming, easy, and fun from the moment you arrive.

One thing that sets us apart is the care we put into every rental. We take pride in offering exceptionally clean, professionally maintained machines so you can ride with confidence and focus on enjoying the journey ahead. Our team works hard to keep every machine in excellent condition while providing friendly, local service that makes you feel right at home.

Being located directly on Wisconsin’s longest off-road trail system means the adventure starts the moment you leave our property. With access to scenic forests, lakeside routes, small-town trail stops, and miles of beautiful Northwoods terrain, there’s always something new to explore.

At TrailHead Adventure, we’re more than just a rental company - we’re passionate about helping people slow down, unplug, and create memories outdoors. Whether it’s your first ride or your fiftieth, we’re excited to help you experience the best of Northern Wisconsin adventure.