PLAN YOUR VISIT

Rice Lake is the perfect starting point for your next Northwoods adventure. Located at the gateway to the Wild Rivers Trail, Wisconsin’s longest off-road trail system, Rice Lake offers easy access to hundreds of miles of ATV and UTV trails, scenic lakes, outdoor recreation, local dining, comfortable lodging, and family-friendly attractions. Whether you’re planning a weekend trail ride, a fishing getaway, or an extended Northwoods vacation, you’ll find everything you need right here—from national hotel brands and cozy vacation rentals to locally owned restaurants, breweries, coffee shops, and shopping. Rice Lake combines small-town hospitality with big outdoor opportunities, making it one of Northwest Wisconsin’s premier destinations for adventure travelers.

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